Writing/Editing

Content Manager- Elearning/ L&D - Content

Mumbai, Maharashtra
Work Type: Full Time

ABOUT TURTLEMINT

Turtlemint is one of India's largest InsureTech companies. Launched in 2015, Turtlemint works

on educating customers and helping them research across all segments of insurance. It also

has its own network of advisors who are empowered with all necessary training, tools and

license to sell insurance and other financial products like Mutual Funds, Loans and e-Gold. It

has a wide multi-brand distribution network through its multi-language mobile application Mintpro.


EXPERIENCE: 3 TO 6 YRS

LOCATION: MUMBAI

Our Content Marketing Strategist will create engaging and catchy copies, along with scripting for

videos. You’ll apply your creativity and proven business writing skills to tie insurance and

business aspects of our products to create a unique copy. Most of our customers are from Tier

2 and Tier 3 cities, so we need a writer who can translate technical information into simple,

customer-friendly language. You’ll help shape our tone and be the voice for our solutions and

digital partners.

Responsibilities:

● Create, manage and optimize online copy for our app and our youtube channel

● Conceptualizing and crafting all short form and long form content such as infographics,

video scripts, etc.

● Strategize and create calendars based on trends and analytics

● Produce SEO friendly content and optimize the content with regards to SEO best

practices- especially for youtube.

● Liaise with key stakeholders – from brief through to completion.

● Measure and track analytics and recommend changes to increase engagement and

ROI.

● Research and keep up to date on new digital content strategies and preparing lead

generation scopes.

Required Skills:

● Bachelors in Mass Media or Journalism or MBA is marketing from a reputed college is

mandatory

● Marketing related qualifications with content/copywriting, experience preferably in the

BFSI industry

● Ability to scope a project and set a realistic timeframe and have experience of delivering

projects from start to finish.

● Strong research and comprehension skills

● Ability to self-manage multiple projects and deadlines

● A basic understanding of spoken Hindi

● Ability to take feedback and incorporate it into the development of projects

● Exceptional organization and time management skills with an innate ability to self-

motivate to get through large volumes of work.

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