Marketing

Product Marketing Manager

Mumbai, Maharashtra   |   Full Time

Job Role and Responsibility:

The Product Marketing Manager will be responsible for working with Marketing, Content and Performance Marketing Specialists to ensure Cross- Channel communication strategy for the customers. Key responsibilities include:

  • Plan and execute down the funnel interactions for Turtlemint customers acquired from multiple channels.
  • Lead Customer Activation and customer experience initiatives across business verticals.
  • Drive Mobile App installs, usage & retention within core base.
  • Prepare weekly reports, analyse data and campaigns and improve the cost of retention.
  • Identify channels, tools and trends and optimize spend and performance based on the insights.
  • Measure and report performance of all campaign marketing campaigns, and assess against goals
  • Work with internal team & agency on creative/tactical communications and carry out Creative A/B testing.
  • Plan, execute and report acquisition experiments and conversion tests.

Requirement:

  • 4+ Years hands on experience in handling Customer Life Cycle management/ CRM campaigns
  • Hands-on experience in using CRM tools for setting & targeting users. (e.g., Webengage, Clevertap etc)
  • Experienced in Mobile App Acquisition, Engagement and Retention initiatives.
  • Should be proficient in Advanced Excel.
  • In- depth knowledge of website analytics tools (e.g. Google Analytics, Appsflyer, Mixpanel).
  • Highly creative in devising digital campaigns that engage, inform and motivate.
  • Up-to-date with the latest trends and best practices in online marketing and measurement


Location – Mumbai, India 

Education – Post - Graduate

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