rofile: Assistant Manager - Product Marketing
Experience: 1-3 years
Location: Mumbai
About Turtlemint: Turtlemint is one of India's largest Fintech companies. Launched in 2015, Turtlemint works on educating customers and helping them research across all segments of insurance. It also has its own network of advisors who are empowered with all necessary training, tools and license to sell insurance and other financial products like Mutual Funds, credit cards, etc.
Key Responsibilities
Develop and implement comprehensive marketing strategies for our Insurance Tech Products
Understand Product Success metrics and is able to craft compelling product positioning and messaging.
Create engaging content (on various retention channels - Push, In-app, Whatsapp, Email, etc.) to highlight the benefits of our products and as per compliance regulation.
Analyse customer segments regularly and suggest offers to influence product adoption and transactions.
Analyse marketing campaign effectiveness and adjust strategies based on data insights.
Engage with customers for feedback to refine product and marketing strategies.
Qualifications
1-3 years of experience in product marketing or retention marketing with a strong preference for app based products.
Demonstrated ability to develop effective marketing strategies using tools like Clevertap, MoEngage, Webengage, or similar.
Proficient in marketing analytics and performance measurement.
Excellent communication skills, both written and verbal.
Bachelor’s or Master’s degree in Marketing, Business, or related field.
Ability to thrive in a fast-paced and evolving environment.